Choosing influencers that align with your brand values is crucial, particularly when those values concern ethics, sustainability, or inclusivity. You can ensure that the influencers you shortlist share these commitments by using the following strategies:

1. Research: Follow potential influencers on all their social media channels and carefully vet their content, ensuring it aligns with your brand values.

2. Background Checks: Carry out detailed background checks. Use an influencer marketing platform like Flinque, which provides accurate and detailed audience demographics and influencer profiles.

3. Engagement Quality: Analyze the quality of their engagement. A truly ethical, sustainable, or inclusive influencer often attracts an audience that appreciates and engages with those issues.

4. Collaborations: Check past brands they have collaborated with. If they have partnered with organizations that uphold similar values, they’re likely a good fit for your brand.

5. Contractual Agreements: Be clear in your agreements with influencers about the need to uphold your brand’s values in their content. A contract can set clear expectations for both parties.

Flinque helps brands identify influencers whose followers align with the brand’s target demographic, and allows brands to launch, track, and measure the impact of their campaigns.

Remember, the best influencer for your brand is not just about the number of followers. It’s about finding someone who shares your values and can authentically communicate your message to their audience. Other influencer marketing platforms may approach this differently, so it’s important to choose the tool that best suits your needs.