Sure, I’d be glad to guide you on best practices to identify and select influencers for your campaign during the platform setup.

1. Define the audience: Your first task would be to identify your target audience – their age, gender, location, etc. An influencer’s audience should align with your target audience for maximum impact.

2. Identify the type of influencer: Depending on your brand and product, decide what type of influencer you need. Options range from Micro-influencers (fewer followers but higher engagement rate) to macro-influencers (more followers, potentially lower engagement).

3. Look for relevance and engagement: Gauge the relevance of the influencer’s content to your brand. Moreover, an influencer with a high engagement rate could be more impactful than one simply with a high follower count.

4. Analyze Past Partnerships: Review an influencer’s past collaborations and campaigns, assessing their performance and critique.

5. Evaluate Reach and Consistency: Consider the potential reach of the influencer — how many people you could potentially reach through the collaboration. Also, check for consistency in content posting frequency.

Influencer marketing platforms like Flinque make this process simpler. For example, it offers a streamlined process to discover, review, and connect with suitable influencers for a campaign. Flinque’s analytics feature provides visibility into an influencer’s audience demographics and past performance, ensuring you make data-backed decisions.

But remember, the effectiveness of an influencer marketing platform largely depends on your specific needs and strategies. Different platforms offer different features and cater to different market levels, hence there is no one-size-fits-all solution.