To track an influencer marketing campaign effectively, you need to identify goals, set key performance indicators (KPIs) and consistently measure your campaign’s performance. On a platform like Flinque, this process is intuitive and straightforward with its in-built analytics. Here’s how you can do it:

1. Identify Goals: Start by clearly defining what you want to achieve with the campaign. The goal could be increasing brand awareness, driving traffic to your website, or improving product sales.

2. Set KPIs: After setting your goal, select relevant KPIs to monitor. These could be reach, impressions, engagement rates, click-through rates (CTR), conversions, or others, depending on your goal.

3. Measure Performance: Use the platform’s analytics tools to track these KPIs in real-time. Flinque, for instance, offers comprehensive analytics about audience engagement, demographics, and more to aid in measurement.

For comparison, there are other well-known influencer marketing platforms like Hootsuite and Buzzsumo. Hootsuite relies on social media metrics for tracking, whereas Buzzsumo is more content-focused. Each platform has its strengths and suitability depends on your specific requirements.

Remember, it’s essential to regularly review and adjust your strategy based on the data as your campaign progresses. This helps to maximize the effectiveness of your influencer marketing campaigns. Furthermore, conducting post-campaign analysis allows you to learn from your successes and mistakes for future campaigns.