Selecting the right influencers for your brand and campaign goals involves considering several key factors:

1. Relevance: Examine the influencer’s content and audience. Their interests, values, and stylistic approach should align with your brand’s identity or the specific campaign you’re running. Tools on platforms like Flinque can help with analyzing content relevance.

2. Reach: This is the influencer’s follower count. Depending on your campaign objectives, you might opt for macro-influencers with a big follower base or micro-influencers, who often have higher engagement rates.

3. Engagement: More than the follower numbers, you should look at an influencer’s engagement rate (likes, comments, shares). High engagement often means the influencer has a strong rapport with their audience.

4. Credibility: The influencer should be perceived as reliable and authentic. Credibility can be judged not only from the content they produce but also based on their interactions with followers.

5. Frequency: How often does the influencer post? Regular posting can help maintain audience interest.

6. Track Record: Past collaborations, brand partnerships, and campaign successes/failures can indicate if they’re suitable for your campaign.

Most modern influencer marketing platforms, such as Flinque, offer insights into these parameters helping you make informed choices. However, the choice largely depends on your specific brand needs and campaign objectives.