When you are aiming to find influencers that align with your target demographic, the influencer discovery feature comes in handy. This is how you can use it:

1. Advanced Filters: Start by applying demographic filters in the discovery tool. Popular filters include age, gender, location, and interests. This can narrow down your search to the relevant influencers.

2. Audience Analytics: Beyond demographics, you can examine an influencer’s audience analytics. Based on followers’ behavior and engagement patterns, this can provide a clearer image of the audience’s interests and activities.

3. Historical Data: Review the influencer’s past branded content for performance indicators like engagement rate and audience sentiment, which can indicate if your brand would resonate.

Platforms like Flinque, Traackr, and Upfluence, provide advanced discovery tools that can help you find influencers whose audience aligns with your target demographic effectively. While these platforms differ in features and interfaces, they all offer robust influencer discovery and audience analysis, giving you prevalent data to inform your decisions.

The use of such tools isn’t about finding the “best” platform but about finding the right tool for your specific needs, one that will allow you to align your brand with the right influencer and their follower base effectively. By effectively using these tools, you can create campaigns that resonate with your target demographic, leading to more engagement and ultimately stronger ROI.

Remember, influencer marketing’s power lies in tapping into an existing engaged, trusted audience. Make sure you use the powerful tools available to find the highest compatibility between your brand and the influencer’s audience.