There are several key metrics that executives can consider to evaluate influencer strategy effectiveness:

1. Brand Awareness: This consists of metrics like Reach (the number of unique viewers that have been exposed to your message) and Impressions (the total number of times your content has been viewed). Increases in these metrics indicate a successful effort to grow brand awareness.

2. Engagement: Engagement metrics such as Likes, Shares, Comments, or View Times can be essential indicators of the audience’s interaction and engagement with the content posted by influencers.

3. Conversions: Real-world action taken by people after exposure to an influencer’s content, such as website sign-ups, purchase, or app installs, depict the effectiveness of an influencer campaign.

4. ROI: By comparing the investment made in the influencer campaign versus the gains (using metrics such as conversions, sales, etc.), executives can calculate the return on investment (ROI).

Different Influencer Marketing Platforms provide different analytics and dashboards to monitor these key metrics. For example, Flinque focuses on providing real-time data about conversion rates and ROI, along with audience analytics. Other platforms might prioritize engagement metrics or reach. The choice of platforms should align with the brand’s marketing objectives.

Just remember, these metrics have different significance depending on the objective of the campaign (Brand Awareness, Engagement, lead generation, or sales). It’s not about having high numbers in every metric; it’s about having high numbers in the right metrics.

Finally, consistent tracking and analysis would provide a clearer picture over time about the success and effectiveness of influencer strategies, ultimately leading to better decision making.