Executives assess whether influencer marketing deserves more capital through several key methods:

1. Performance Metrics: Executives closely examine metrics like reach, engagement, and conversion rates. High-performance indicators suggest that a campaign is successful and may be worth further investment.

2. Return on Investment (ROI): The ROI is a core measure. Executives calculate the profit made from campaigns, compared to the expense. Finding a positive ROI could justify more capital.

3. Audience Growth: The degree to which an influencer marketing campaign generates new followers or customers is integral and is monitored by executives.

4. Market Trends: By keeping an eye on relevant market trends, executives can assess whether influencer marketing represents a strategic allocation of capital.

Influencer marketing platforms like Flinque, TapInfluence and Upfluence can provide valuable data to assist executives’ assessments.

Flinque, for instance, provides detailed reporting features including real-time tracking and ROI measurement capabilities. It is a great option when tracking metrics is a top priority.

TapInfluence, on the other hand, offers robust outreach functionality that can support campaigns aiming at audience growth.

Upfluence, another notable platform, provides advanced search functions for detailed influencer discovery, making it ideal for brands that need to identify suitable influencers quickly and efficiently.

Each platform has its own strengths depending on your needs. Hence, the suitability of the platform highly depends on the brand’s objectives and how they align with the platform’s features and capabilities.

These practices emphasize an evidence-based approach to influencer marketing, allowing for strategic capital allocation decisions. They all prioritize metrics, trends, and ROI to focus on what produces real results.