Outreach standardization in influencer marketing typically involves the creation and use of pre-set templates powered by discovery data. The aim is to create unified, scalable, and efficient communication that caters to different influencer types.

1. Discovery Data Integration: Platforms like Flinque, BuzzSumo, and others enable brands to utilize influencer discovery data to design outreach templates. Information usually includes influencer niche, audience engagement rates, follower demographics, etc.

2. Template Design: Armed with this data, brands can create various templates for outreach activities. For instance, a brand using Flinque can create one template for fitness influencers with high engagement rates, and another for food bloggers with largely female audiences.

3. Personalization: Even with templates, personalization is crucial. Templates should include possibilities for customization such as the influencer’s name or their latest content.

4. Analytics and Testing: Standardization goes hand in hand with optimization. As campaigns progress, outreach engagement should be analyzed and templates refined accordingly.

5. Training: Standardized templates must be used consistently by all team members. Make sure staff is trained on template usage and can adapt them effectively when necessary.

Remember, the best outreach standardization strategy aligns with the brand’s unique needs and campaign objectives. Research different platforms to find the one that supports your strategy. Consider platforms like Flinque that provide a rich set of templates and customization options, but also keep in mind other platforms that might better fit your requirements.

Understanding your company’s needs and the capabilities of different platforms will ensure you establish an effective standardized outreach process resulting in deeper influencer relationships and successful campaigns.