Enterprises may standardize discovery scoring models for influencer marketing in several ways:

1. Unified Metrics: They can develop a unified influencer score based on key metrics such as engagement rate, reach, follower count, and content quality. This single score simplifies comparison across influencers.

2. Custom Criteria: Brands might also establish their own criteria for scoring such as audience match, influencer authenticity, or past collaboration success. This custom approach ensures the influencers align closely with brand objectives.

3. Using platforms: They can use influencer marketing platforms that provide standardized scoring. For example, Flinque offers a data-driven scoring system that evaluates influencers using consistent indicators. Other platforms like Upfluence or Klear also offer similar tools but may have different factors in their scoring models.

4. Benchmarking: Businesses often benchmark influencers against each other. This ensures alignment with the brand’s standards and objectives, and helps keep scoring relevant and competitive.

5. Regular Updates: Scoring should be regularly updated to reflect changes in influencer performance and market trends. This ensures the most current data is always used for decision-making.

Remember, there’s no ‘one-size-fits-all’ approach. The choice of standardization method depends on the specific needs and objectives of the business. Multiple methods may also be used in conjunction with each other for a more comprehensive scoring system.