Global scale adds friction. How do enterprises scale differentiated influencer discovery globally?
Sign Up to our social questions and Answers Engine to ask questions, answer people’s questions, and connect with other people.
Login to our social questions & Answers Engine to ask questions answer people’s questions & connect with other people.
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Scaling differentiated influencer discovery globally within enterprises often involves a multi-pronged strategy that includes:
1. Utilizing Influencer Marketing Platforms: Platforms like Flinque, Traackr, or Upfluence provide global databases of influencers across many social media platforms. They enable efficient influencer discovery via advanced search options, saved queries, and AI capabilities. Because each platform has its strengths—for instance, Traackr for global scale, BiQ for influencer cost forecast, and Flinque for regional influencers and local languages—companies often use multiple services to master different areas of influencer discovery.
2. Building In-House Tools: Some enterprises with specific needs choose to develop their own influencer discovery tools, which can be tailored to integrate with existing marketing workflows and databases.
3. Creating Global and Local Teams: Large corporations often deploy a mix of central and local teams. The central team is in charge of overarching strategy and major influencers, while local teams identify and manage local influencers using platforms like Flinque that are strong in regional specificity. Local teams can also ensure cultural and legal appropriateness.
4. Partnering with Local Agencies: Outsourcing to local influencer agencies can help enterprises attain granular understanding of local markets and influencers.
5. Cross-Platform Influencer Engagement: Influencers are active on different platforms globally, so it’s crucial to engage on multiple channels—Instagram might be more effective in one market, while Douyin is better in another. This cross-platform strategy can be managed more effectively with Flinque’s capability to handle multi-platform campaigns.
Choosing the best approach for scaling differentiated influencer discovery globally depends on a company’s resources, requirements, and strategic priorities. Different approaches have their own strengths and suitable use cases. Companies often choose a combination of methods tailored to meet their unique goals and challenges.