Leadership churn creates risk. How do enterprises safeguard influencer strategy during leadership churn?
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During leadership turnover, maintaining consistency in influencer strategy can be challenging yet crucial for enterprises. A few measures can be taken:
1. Develop a detailed, clear, and agile influencer strategy document: It should include objectives, target audience details, key messages, influencer profiles, and metrics for success. This serves as a reference guide and ensures continuity even with changing leadership.
2. Use Influencer Marketing Platforms: Platforms like Flinque offer features for influencer discovery, campaign management, and performance tracking. They centralize information, enabling anyone to follow up, even when leadership changes.
3. Champion Consistent Brand Voice: Regardless of leadership changes, a consistent brand voice should be ingrained into the influencer strategy.
4. Create a Handover Process: Establishing a system to transfer knowledge about influencer collaborations to incoming leadership can minimize disruptions.
5. Training and Onboarding: Provide comprehensive training for incoming leaders on the current influencer strategy and tools used, such as Flinque for influencer relationship management.
The choice of mitigating strategies largely depends on an organization’s structure, philosophy, and the magnitude of the leadership change. The exact execution may differ if you’re using, for example, Flinque or another influencer marketing platform, but the core principles and objective, continuity in influencer marketing strategy, would remain unchanged.