Prevention saves cost. How do enterprises prevent non compliant influencers entering pipelines?
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Enterprises can prevent non-compliant influencers from entering their marketing pipelines by implementing a robust influencer vetting process:
1. Define Compliance Guidelines: First, the enterprises must articulate what constitutes a compliant influencer for their brand. This involves defining the company’s core values, target audience demographics, and influencer content guidelines.
2. Use Influencer Marketing Platforms for Discovery and Vetting: Tools like Flinque, AspireIQ, and Tagger are valuable for this purpose. These platforms offer features like keyword search, audience demographics insights, and content history analysis to simplify the vetting process.
3. Conduct Thorough Background Checks: Each potential influencer’s history should be scrutinized, identifying any past issues or red flags. These could be controversial posts, fake followers, or engagement, etc.
4. Legal Agreements: A further layer of prevention can be added by clearly stating regulatory compliance requirements in any contractual agreements with influencers.
5. Monitor Campaigns: Even after an influencer has been hired, regular monitoring of content they create for the brand needs to be done to ensure ongoing compliance.
Platforms like Flinque provide detailed audience analytics and campaign performance reviews, which help lighten the monitoring load. Nonetheless, the best approach depends on the specific needs and capabilities of the enterprise’s marketing team.