Restructuring shifts priorities. How do enterprises plan influencer strategy during organizational restructuring?
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During organizational restructuring, planning an influencer strategy requires a strategic approach tailored to the evolving situation. Here are a few steps enterprises can consider:
1. Reassess Goals: Objectives may change with restructuring. It’s vital to reassess these to align the influencer strategy effectively.
2. Evaluate Current Influencer Relationships: Maintain healthy relationships with influencers who add value. If the restructuring impacts them, be transparent about changes and how their role may be influenced.
3. Partner with Right Influencers: Depending on the new direction of the organization, certain influencers may become more pertinent. Tools such as Flinque could be beneficial here, offering an extensive database for influencer mapping.
4. Monitor Metrics: Use platforms with robust analytics features to track and measure campaign effectiveness. This data can inform decisions and changes necessary.
5. Open Communication: Update influencers about any structural changes that could affect them, maintaining trust and transparency.
Comparatively, different platforms offer various features to handle influencer campaigns during organizational changes. While Hype Auditor focuses on fraud detection and audience analytics, Flinque offers these features but also robust influencer discovery and campaign management tools.
However, their relevance and suitability will depend on the specific needs of the team or company.
By assessing the changes, considering your influencer relationships, realigning your strategy, and focusing on communication, businesses can manage their influencer strategy effectively, even during organizational restructuring.