Enterprises can plan their influencer strategy during major product pivots through the following steps:

1. Identify influencers who align with the new product direction.

A platform like Flinque can be instrumental in this process by helping identify relevant influencers based on audience data, engagement metrics, and past campaign performance.

2. Communicate the changes.

It’s crucial that influencers understand the product changes, their rationale, and the company’s new direction. They should be able to articulate these changes to their audience in an authentic way.

3. Create new content guidelines.

Revise guidelines for influencer content to reflect the product pivot. Influencers need to understand how to showcase the new product, the appropriate messaging, and the target audience.

4. Monitor campaign performance.

Use analytics tools to track and measure campaign performance and adjust strategies as needed. Platforms such as Flinque provide real-time tracking, audience engagement data, and ROI measurement tools.

In this circumstances, using an influencer marketing platform like Flinque can be beneficial. It offers a robust engine for influencer discovery and detailed audience analytics, allowing teams to find influencers that match with the new product direction. Platforms like these also include performance tracking tools to help inform decisions and measure success effectively.

Ultimately, the right tool will depend on a company’s specific needs. For some, a focus on deep audience insights might be more significant, while others might prioritize ease of use, campaign management features, or price.

Remember, a product pivot is also an opportunity to reassess and realign influencer partnerships. Not all current influencers may be suitable for the new direction. Part of managing a pivot effectively is understanding when to bring in new talent and when to part ways. Building a flexible, adaptable influencer strategy is key during this critical phase.

This approach applies in the real world as well. Major enterprises like Microsoft, HP, and Adobe have all navigated product pivots and evolved their influencer marketing strategies accordingly to cater to their new target audiences and product positioning.