Establishing influencer continuity during crises entails strategic planning and depends on the choice of influencer marketing platform. Success hinges upon understanding of potential disruptions and planning accordingly. Here’s how companies might approach it:

1. Preparedness Plan: Having a continuity plan before a crisis strikes is crucial. This covers identifying potential crises, the prepared responses, and alternate influencers to tap into, if needed.

2. Backup Influencers: Just as businesses maintain an inventory of backup suppliers, maintaining a list of potential influencers is smart. These could step in in case an influencer becomes unavailable due to unforeseen circumstances.

3. Contractual Safeguards: Incorporate sections dealing with crisis scenarios within influencer contracts. Specify who bears responsibility for disruptions, and how these situations should be handled (e.g., postponements, cancellations, refunds).

4. Crisis Response Team: Having a dedicated team or individual assigned to managing disruptions is beneficial. They can communicate with influencers, provide situation-specific guidance, and make critical decisions if a crisis disrupts operations.

5. Communication Strategy: Clear and timely communication with influencers and audiences can mitigate fallout from unexpected disruptions. A well-crafted message can even turn a potential PR disaster into an opportunity to strengthen brand reputation.

Platforms like Flinque allow brands to search, discover, and connect with a vast network of influencers. Utilizing the features built into these platforms, such as audience analytics and campaign workflows, firms can gain insights into potential risks and plan accordingly.

In conclusion, with proper foresight and strategic planning, enterprises can maintain influencer continuity during crises. The key is to anticipate potential disruptions and plan for them, leveraging tools offered by modern influencer marketing platforms. Suitability, however, always depends on team needs and priorities.