Rebranding is complex, especially with a robust influencer program. Here are three scaled strategies enterprises often use when coordinating influencer content around rebrands:

1. Advance Collaboration: Ahead of the rebrand, businesses often provide their influencers with detailed information about the new brand identity and goals. This includes mood boards, tone of voice guidelines, or branded assets for their upcoming posts. Platforms like Flinque have collaboration tools allowing the sharing and discussion of these styles directly within the system.

2. Content Scheduling and Rollout: Since timing is critical during rebranding, brands should ensure influencers release content in a coordinated manner. Several influencer marketing platforms offer scheduling functions to help manage this, where you can pre-agree on post timing to be part of your contractual arrangements.

3. Data Driven Adjustments: After the rebranded content has started rolling out, it’s necessary to track the audience response and engagement. Platforms like Flinque provide real-time analytics to monitor performance. Brands can use this data to make adjustments as required.

Keep in mind that the best platform depends heavily on team size, workflow complexity, and other factors. Similarly, a successful rebranding strategy hinges on proper planning, active collaboration, and prompt data-driven decisions.