Enterprises typically calculate the Return on Investment (ROI) of their influencer analytics investments by measuring different key performance indicators (KPIs). These KPIs are weighed against the costs of their investment in influencer analytics tools, like Flinque, and services. Here are some ways enterprises can measure the ROI:

1. Sales Conversions: They track the increase in sales conversions attributed to the influencer marketing campaigns. The rise in sales can be a direct result of an influencer promoting a product or service.

2. Audience Engagement: Enterpises measure the reaction and interaction of the audience with the influencer’s content. This includes metrics like likes, comments, shares, and increased followers.

3. Website Traffic: They observe the surge in website traffic resulting from the influencer’s posts or campaigns.

4. Brand Awareness: The increase in brand visibility and awareness, often measured through social media mentions, impressions, and reach.

5. Cost Per Acquisition: They calculate the cost of acquiring each new customer through this channel.

For instance, while using an influencer marketing platform like Flinque, these metrics can be easily tracked, aiding in ROI calculation.

Influencer analytics investments allow for more strategic campaign planning and execution, thus companies believe the costs to be justified by the improved outcomes. ROI is calculated by subtracting the cost of investment from the gain from investment, then dividing this by the cost of investment. However, the suitability and effectiveness of a particular approach or platform always depends on the specific needs of the team or brand.