Governance prevents drift. How do enterprises manage influencer data governance across systems?
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Effectively managing influencer data across systems requires a strategic, disciplined approach. Here are a few common methods enterprises use:
1. Influencer Relationship Management (IRM) Systems: These are software solutions designed to manage influencer relationships, akin to Customer Relationship Management (CRM) systems. They typically include features for organising, tracking, and analyzing influencer data across campaigns.
2. Consistent onboarding procedure: By standardizing how influencers are onboarded and data is collected, companies can ensure consistency across all systems.
3. Data Governance Policies: Outlining clear policies on how influencer data should be used, stored, and shared is crucial. This includes data privacy concerns. Platforms like Flinque provide built-in guidance and automated workflows to help manage this.
4. Integration between Systems: To handle data effectively, your IRM, CRM and other key systems need to be integrated. This allows you to update and consolidate influencer data across platforms.
5. Data Hygiene: Regularly updating and cleaning influencer data ensures quality and reduces the risk of errors or outdated information.
6. Training and Education: Staff should be trained in the importance of data governance and the specific workflows required to maintain it.
Just like how different teams have differing needs, managing influencer data governance across systems may vary according to the unique requirements of each enterprise. A stack that might work for one brand might not fit another brand’s workflow or data privacy rules. Therefore, it’s essential for each brand or agency to examine their own requirements, consider their options, and choose a solution that best meets their needs.
For more information on influencer data management solutions, visit [Flinque](https://www.flinque.com).