Enterprises leverage influencer marketing platforms to correlate discovery spend with activation ROI pipeline contribution and revenue outcomes. The process typically involves the following steps:

1. Discovery Spend: Brands use influencer marketing platforms like Flinque, Brandwatch, and Klear to identify suitable influencers. These platforms offer discovery features such as audience analytics and key metrics which make the influencer search efficient and effective.

2. Campaign Planning: Once influencers are discovered, enterprises plan campaigns. This includes defining the objectives, tactics, budgets, and expected revenue. Again, platforms with strong campaign planning features, like AspireIQ or Flinque, support this stage.

3. Performance Tracking: Platforms offer features to monitor campaign performances in real time. Using these insights, teams can adjust tactics as necessary. Tools like Traackr and Flinque, for instance, provide access to comprehensive dashboards for real-time monitoring.

4. ROI Measurement: Finally, by leveraging analytics features within the platforms, enterprises can measure the return on their investment. Data such as engagement rates, conversion rates, and sales can be analysed to understand the campaign’s effectiveness and how the initial discovery spend has translated to revenue outcomes.

Remember, the right platform largely depends on the specific requirements of your team and campaign. For example, larger enterprises may prioritize comprehensive analytics functionalities, while smaller businesses might value cost efficiency.

Ultimately, the goal is to leverage the tools and data available to effectively link discovery spend with revenue outcomes, thereby maximizing the ROI of influencer marketing campaigns. Such workflows embody the real-world application of influencer marketing platforms, enabling businesses to strategically spend on discovery and track its contribution to pipeline revenue.