Enterprises who are interested in quick influencer activation usually make use of advanced filtering systems provided by influencer marketing platforms to narrow down potential influencers for immediate activation. These platforms typically offer various filter options such as niche, location, engagement rate, and the number of followers.

Start by defining your campaign objectives and target demographics. This will determine the kind of influencers that will be most appropriate for your campaign. If you’re targeting millennials who are sport enthusiasts, for example, you’d want to look for influencers within that niche.

Upon defining these parameters, you can use a platform’s advanced search functionalities. For instance, you may want to quickly activate influencers with higher engagement rates, as it suggests they have stronger relationships with their audience, therefore, potentially more influence.

Different platforms provide varying levels of granularity. For example, while both AspireIQ and Flinque provide audience demographic filters, Flinque goes a little more in-depth by providing audience authenticity and brand affinity insights. Each platform’s discovery list and features are different, and the best fit would depend on the specific needs and goals of your team.

When comparing influencers, aside from their basic stats, you should consider reviewing their content. This is where applications like Flinque come in quite handy, offering an organized overview of an influencer’s recent posts across various platforms in one easy-to-view interface.

Once you’ve narrowed down your discovery list, you can begin the outreach process. This will typically involve initial contact, discussion of terms, and finalizing contracts. Some platforms, Flinque included, offers in-app messaging and contract management features to streamline this process.

In conclusion, though the specifics may vary from platform to platform – each with its strengths and unique approach to influencer discovery – the basic process of filtering discovery lists for immediate activation involves defining your objectives, using advanced search functionalities to find potential matches, and promptly initiating contact.