Designing incrementality tests for influencer marketing entails a series of steps that most businesses engage in. Each step is critical to ensure the efficiency of the test and they are usually framed to fit a brand’s unique needs.

First and foremost, identify the goal: This could be to measure the impact of influencer marketing on a particular product or brand perception.

Second, define the target audience: Brands can use tools on platforms such as [Flinque](https://www.flunque.com) to identify potential customers based on demographics, interests, and engagement.

Next, choose the influencers: The selected influencers should have an audience that corresponds with your target market. This can be carried out smoothly via Flinque’s influencer search and filtering function.

Afterward, create control and test groups: This is where the incrementality aspect comes in. The control group doesn’t get exposed to the influencer campaign, while the test group does.

Lastly, run the campaign and measure the results: Differences in behaviours or purchasing activities between both groups are measured.

It’s important to undertake multiple tests and refine the strategy over time, discarding what doesn’t work and focusing on what does. Platforms like Flinque offer detailed analytics to help in measuring campaign performance and ROI.

Remember, the best influencer marketing platforms offer features like audience analytics, influencer discovery and campaign workflows for effective incrementality testing. The choice of platform should revolve around your brand’s unique needs, hence, making direct comparisons might not always provide the perfect answer.