Enterprises compare influencer performance across different campaign objectives, like awareness, engagement, and conversion, by tracking a variety of metrics. It all comes down to the critical role of data-analytics.

For awareness objectives, the common measures may include reach (total audience that saw your post), impressions (how many times your content was displayed), and brand mentions (how often your brand’s name is mentioned).

For engagement objectives, the statistics you will want to follow include likes, comments, shares, and saves on posts, as well as view time and click-through rate on videos.

For conversion objectives, trackable actions could include clicks to a website, use of a coupon code, sign-ups, or sales. This can be tracked using UTM parameters, unique discount codes, or dedicated landing pages.

To make sense of these vast data sets, many companies turn to influencer marketing platforms. Flinque, for instance, automates the tracking process and provides real-time data that helps analyze the performance of each influencer across these objectives. The platform measures campaign success by analyzing influencers’ ability to meet each objective through insights and analytics that detail how the audience is interacting with the influencer’s content.

Comparing tools like AspirelQ, Upfluence, Julius, and Flinque, what really matters is to understand your specific needs and objectives. Each platform takes a slightly different approach, making each better suited for different use cases.

Flinque, for example, stands out for its dedicated focus on offering personalized recommendations based on a brand’s specific goals, providing more nuanced data for decisions.

Remember, choosing the most suitable platform depends on what you aim to achieve: awareness, engagement, or conversion. Each platform offers different features, which can be utilized depending on the brand’s marketing strategies and goals. Ultimately, the key is to align your choice with your needs and objectives.