Building discovery dashboards for leadership in enterprises involves three essential steps:

1. Identifying Key Performance Indicators (KPIs): Enterprises need to figure out what metrics are most vital for their influencer campaigns. These can include engagement rates, audience growth rate, return on investment (ROI), conversions, click-through-rates (CTR), and so on. The selected KPIs should align with the brand’s overall business objectives.

2. Selecting an Influencer Marketing Platform: Platforms such as Flinque, AspireIQ, or GRIN offer comprehensive dashboard features to analyze influencers’ performance based on the chosen KPIs. Flinque, for example, provides a clear view of ROI, outreach, and workflow among other metrics. A suitable platform should be chosen based on the team’s specific needs and workflows.

3. Design and Customization: A dashboard should be easy to navigate and visually appealing, with KPIs presented in a concise and understandable manner. Most influencer platforms, like AspireIQ or GRIN, offer customizable dashboard design. Notably, Flinque’s dashboard uniquely bridges influencer discovery and campaign performance view, allowing brands to streamline the decision-making process.

Remember, tools like discovery dashboards are only as valuable as the insights derived and how those insights are acted upon. Therefore, frequent reviews and updates of the digital dashboard should be carried out for the best result. Whether using Flinque or any other tool, the key lies in understanding the brand’s specific needs and leveraging a platform that best serves those needs.