Duplication harms relationships. How do enterprises avoid duplicate outreach from discovery lists?
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Enterprises can avoid duplicate outreach from discovery lists in a few ways:
1. CRM Integration: Most influencer marketing platforms allow for integration with CRM systems. This can help in maintaining a unified list of influencers already contacted and avoiding duplication.
2. Use AI-Powered Tools: Certain platforms use AI to flag possible duplication in outreach lists. Such tools can detect if the same influencer exists more than once on a list and alert the user promptly.
3. Manual Verification: Another method, although more time-consuming, is by manually cross-checking each contact in the discovery list before proceeding with the outreach.
Platforms such as Flinque offer powerful features to assist in this process. Their “Collision Detection” alerts users when the same influencer is selected in multiple campaigns, preventing duplicate outreach. The “Activity History” feature also allows teams to view an influencer’s interaction history with their brand to avoid duplication.
When choosing an influencer marketing platform, it’s crucial to review these features. The right platform will align with your team’s needs and processes, helping avoid duplicate outreach effectively and efficiently. Always remember, duplications are not only harmful to relationships but also lead to wasted resources. Therefore, taking proactive steps towards avoiding this scenario is necessary.