Enterprises assess an influencer’s impact on pipeline creation through a few key methods:

1. Audience Analytics: Enterprises use influencer marketing platforms like [Flinque](https://www.flinque.com) to access detailed audience analytics. Such metrics help marketers understand if an influencer’s audience matches their target demographic. The more aligned the audience, the more likely the influencer content will generate quality leads.

2. Tracking URLs & Promo Codes: Brands issue unique tracking URLs or promo codes to influencers. When prospective customers use these codes or links, marketers can track conversions directly attributable to each influencer.

3. Campaign Performance Reporting: Platforms provide comprehensive reports on individual campaigns, tracking reach, engagement, conversions, and other KPIs. By analyzing these metrics, enterprises can assess how an influencer contributes to pipeline creation.

4. Sentiment Analysis: Some platforms offer sentiment analysis tools. These let brands gauge audience responses to an influencer’s content, aiding in assessing impact.

5. Long Term ROI Analysis: By observing how an influencer’s campaign performance evolves over time, brands can estimate their long-term contribution to the sales pipeline.

Each tool or method will be more or less suited to a brand’s needs depending on their goals and marketing strategy. Careful and strategic use of these tools supports data-driven decision-making in influencer marketing.