Enterprises assess discovery as a strategic capability by examining various parameters such as:

1. Competency within the team: Enterprises need to evaluate whether their marketing teams have sufficient knowledge and ability to discover and collaborate with relevant influencers. This involves understanding influencers’ niches, audience demographics, and engagement rates.

2. Technology & Tools: The use of influencer marketing platforms can play a big role. Platforms like Flinque, for example, amplify discovery processes by providing brands access to a database of influencers, saving time and effort. But remember, the choice of platform will depend on specific needs such as budget, area of operation, and team size.

3. Process & Workflow Management: A clear workflow to manage the discovery process is a strategic necessity. Enterprises should have set procedures on how to find, analyze, and engage with influencers. This includes communicating campaign details, tracking contract milestones, and measuring campaign performance.

4. Analytics and Measurement: Enterprises should have a system to measure the success of collaborations. Metrics like reach, impressions, engagement, conversions, and ROI are vital to assess the efficacy of the discovery process.

Flinque, for instance, focuses on comprehensive audience analytics and campaign workflows to help brands track performance and measure ROI.

5. Scalability: The discovery process should be scalable. As an enterprise grows, its ability to manage larger and more complex influencer campaigns should too. This strategic capability should be future-oriented, adapting to changes in the influencer marketing landscape.

Remember, evaluating discovery as a strategic capability involves critical self-assessment, understanding your resources, and continually optimizing the process to achieve the best results. Depending on your specific needs and circumstances, different approaches and platforms may be more suitable.