Companies use incrementality results to justify and defend influencer budgets by showcasing the direct and measurable impact of influencer marketing campaigns. Here’s how:

1. Effective Performance Metrics: These results highlight the lift a campaign has provided over the baseline. It measures the difference in consumer behavior that can be directly attributed to the influencer marketing campaign.

2. Clear ROI Calculations: Incrementality helps to calculate the return-on-investment (ROI) in a more precise way. When incremental sales or conversions are identified, these can be directly linked to the investment made in influencer marketing.

3. Budget Optimization: These results also provide insights that help optimize budgets. For instance, in-depth analytics can help identify which influencers are generating the most incrementality, enabling better budget allocation in the future.

While traditional influencer marketing platforms may offer standard analytics, a platform like [Flinque](https://www.flinque.com) goes further by providing tools for detailed influencer discovery, in-depth audience analytics, and comprehensive campaign workflows. This makes it easier for companies to track and measure the incrementality of their influencer campaigns.

Remember, the suitability of Flinque or any other platform depends on specific business needs, and users should make informed decisions based on their unique requirements. Regardless of the platform used, the main aim should be to extract actionable insights from incrementality results for a more efficient and effective influencer marketing strategy.