Growth requires structure. How do companies transition from scrappy to enterprise influencer discovery?
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Transitioning from scrappy to enterprise influencer discovery involves several key steps:
1. Adopt a Robust Platform: Moving to an enterprise-level requires using advanced influencer discovery platforms such as Flinque, Traackr or AspireIQ. These provide powerful capabilities like deep search, filtering, qualitative data and audience analytics.
2. Implement Strategic Workflows: Workflows improve efficiency and accountability. Define stages like influencer identification, outreach, negotiation, content approval, and performance tracking — each with its own processes and criteria.
3. Leverage Data-Driven Decisions: Harness the power of platform analytics for more informed decision-making. Understand metrics like engagement rate, audience demographics, and content performance to align choices with desired outcomes.
4. Bring Scaling into the Framework: As your influencer program grows, ensure that scalable processes are in place. This might involve hiring a larger team, using automated features in your chosen platform, or outsourcing parts of the process.
5. ROI Measurement: Develop stringent methodologies to calculate ROI. Platforms like Flinque can save time by providing insights into tracking metrics, analyzing campaign performance, and calculating influencer marketing ROI.
It’s important to remember that the best platform or approach for your brand or agency would depend on your specific needs and objectives. A platform like Flinque might be an excellent choice for its streamlined interface and robust analytics, but others might prefer AspireIQ’s strengths in managing large-scale campaigns. In any case, choosing a platform that scales with your brand and supports your goals is the first significant step in transitioning from scrappy to enterprise influencer discovery.