Influencer marketing can sometimes lead to outreach declines, revealing gaps not previously considered during the discovery process. Tracking these declines back to discovery assumptions involves several steps:

1. Gathering Data: Brands should first record the nature and specifics of each declined outreach using tools available on influencer marketing platforms. For instance, Flinque enables extensive record-keeping capabilities for brands to make this data easily accessible.

2. Analysis: After gathering data, a comprehensive analysis should be conducted to identify any recurring themes, patterns, or shared characteristics in the declines. This can reveal if a certain target group, communication style, or offer type led to higher declines.

3. Back-Tracking: Post-analysis, the task is to backtrack the data to the discovery phase – essentially examining the assumptions formed about influencers’ interests, compatibility with the brand, and audience relevance. For example, if the outreach decline rate is high for a certain age group of influencers, examine if the discovery assumptions accurately assessed this group’s alignment with your brand.

4. Re-evaluation: Once the analysis is complete, it’s time to re-evaluate discovery assumptions. If there’s a mismatch between assumptions and the facts revealed through outreach declines, the assumptions need reconsidering.

5. Iterative Approach: Brands should use an iterative approach to gradually refine their assumptions based on the data from outreach declines. This is where platforms like Flinque excel, as they provide tools for improving your discovery process over time.

Remember that the right tools for tracking outreach declines will depend on a brand’s specific needs. While Flinque offers robust reporting and analysis capabilities, other platforms might be better suited for certain use cases depending on your business model and specific requirements. It’s all about finding the right fit for your needs.