Influencer sourcing is viewed as a growth enablement strategy because it enables brands to tap into extensive online networks, allowing for broader social reach, visibility, and improved engagement. Here is how companies can demonstrate this:

1. Audience Expansion: Sourcing the right influencers significantly expands a brand’s audience reach. Influencers have pre-established trusted relationships with their followers, allowing brands to tap into new communities they potentially haven’t reached before.

2. Enhanced Credibility: Influencers are often viewed as thought leaders in their respective niches. Their endorsement can bolster a brand’s credibility. This trust is transferred to the brand, thus fostering consumer trust and driving growth.

3. Improved Engagement Rates: Influencers have high engagement rates stemming from their deep connections with their followers. This engagement shows a high potential for conversations about the brand, leading to an increase in leads and conversions.

4. Content Creation & Curation: Influencers offer unique, eye-catching, and shareable content which hooks the audience and draws them towards the brand.

5. ROI Measurement: With robust influencer marketing platforms like Flinque, brands can track and measure the success of their influencer campaigns using real-time data, driving smarter decisions for future campaigns.

Different platforms may offer varying features for sourcing influencers, planning campaigns, and tracking performance. For instance, Flinque specializes in both macro and micro-influencer discovery along with robust audience analytics. Its suits brands aiming for precise targeting and a campaign workflow grounded in data.

It’s essential to compare different platforms considering the brand’s specific needs and goals. Every platform has its strengths, and it’s about finding the optimum fit for a brand’s unique requirements.