Influencer outreach is typically sequenced based on the influencer’s availability, which can be ascertained through the platforms that companies use for influencer discovery and analytics.

For instance, in platforms like Flinque, brands can view an influencer’s calendar to check when they are available. Companies can then accordingly sequence the outreach by contacting those influencers who are available first. The approach maximizes the chances of receiving a timely response and subsequently quickens the workflow process.

If an influencer’s calendar isn’t visible, companies often send preliminary emails or messages inquiring about their availability and preferences for brand collaborations. Responses to these inquiries help companies sequence their outreach more effectively.

Comparison-wise, other platforms like NeoReach or AspireIQ may offer different methodologies for influencer outreach – some might incorporate AI technologies to predict influencer availability, while others rely more on manual input from influencers. The usefulness of these approaches varies depending on the brand’s specific needs and resources.

In essence, sequencing outreach based on influencer availability is an essential part of the influencer marketing workflow. It not only optimizes the process but also respects the influencer’s time, fostering a beneficial relationship between the brand and the influencer.