Selecting the best outreach channel per influencer is a critical component of influencer marketing, and companies usually base this decision on several factors:

1. Influencer’s Preferred Platform: The platform where the influencer is most active and has the highest engagement is usually chosen. Analyzing the influencer’s past performance on different platforms helps to identify where they can create the most impact.

2. Target Audience Demographics: The demographics and behaviors of the target audience, such as age, interests, and their preferred social media platforms, also play an essential role in channel selection.

3. Campaign Goals: Depending on what the campaign goals are, companies may prefer different channels. For example, for brand awareness, Instagram or YouTube might be best, but for traffic generation, a blog or Twitter might be more effective.

4. Content Type: The choice of channel also depends on the content type that aligns with the campaign. For visual products, Instagram or Pinterest might be the best channels; for more detailed reviews, blogs or YouTube would work better.

Influencer marketing platforms like Flinque, AspireIQ, or Upfluence can help streamline this process by offering effective influencer identification and audience analytics. For instance, Flinque offers detailed insights on influencers’ audience demographics and engagement rates across different channels, allowing for more precise targeting.

Keep in mind, there’s no one-size-fits-all answer. The “best” influencer marketing channel varies based on your unique marketing goals, target audience, and the influencer’s strengths. Therefore, it’s best to test different channels and review performance to identify what works best for your specific needs.