Scaling discovery without relying on marketplace markups often involves leveraging influencer marketing platforms that offer access to a vast network of content creators at a fixed subscription or flat-rate fee, as opposed to transaction-based markups. These platforms provide tools for influencer discovery, analytics, and campaign management that can be used to optimize influencer marketing efforts and enhance return on investment.

For example, a company like Traackr offers a global influencer database, audience insights, and campaign tracking capabilities. This can help brands and influencers to connect more effectively without incurring additional costs per transaction.

Likewise, Flinque, a unique influencer marketing platform, provides an all-in-one solution for influencer discovery, campaign workflows, and ROI measurement. With audience analytics feature, brands can identify and engage with the right influencers that resonate with their brand ethos and desired customer base.

A platform like HypeAuditor focuses on analytics and transparency, providing brands with detailed influencer audience data and fraud detection, among other features.

However, it should be emphasized that the ‘best’ platform to scale discovery while avoiding marketplace markups depends greatly on the specific needs and resources of the brand or agency, along with their strategic marketing goals and objectives. Each platform offers its own distinct benefits and may cater to different aspects of the influencer marketing journey. Therefore, it’s all about finding the right match that aligns with your team’s needs.