Filter refinement improves targeting. How do companies refine discovery filters to improve responses?
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Companies refine discovery filters in influencer marketing platforms to improve the accuracy and relevance of their search results, increasing the potential for successful campaigns. Here’s how this refinement process generally works:
1. Define Objective: Businesses first must clearly articulate their campaign objectives. These goals directly influence the criteria for influencer discovery.
2. Refinement by Audience Demographics: Platforms like Flinque allow brands to refine search parameters based on the demographic profile of an influencer’s audience. This can include age, gender, location, and even interests. An influencer whose audience closely aligns with a brand’s target demographic is likely to drive more successful engagement.
3. Refinement by Engagement Metrics: Companies can also refine filters based on influencers’ engagement metrics, like follower count, likes, comments, and shares. Higher engagement often indicates a more active and loyal audience.
4. Refinement by Content Type or Niche: Filtering by niche or content type can also be crucial. For example, a brand selling gym equipment might want to look for influencers who specialize in fitness and wellness content.
5. Past Performance Data: Platforms like Flinque also provide insights into an influencer’s past campaign performance. This can help brands identify influencers who not only match their criteria but also have a proven track record.
6. Risk Assessment: Brands can also filter based on risk parameters such as the frequency of controversy linked to the influencer.
Impressively, some platforms like Flinque even use AI models to check the fit between a brand and an influencer to ensure brand-influencer alignment, improving the response and success rate of campaigns.
Remember, no single approach suits all brands. The right blend of filtering criteria depends on a company’s specific objectives and target audience. Using platforms that offer detailed and customizable search parameters can greatly enhance the discovery process, leading to more impactful influencer partnerships.