Identifying high ROI discovery channels typically involves:

1. Data Analysis: Companies start by digging into their own data (site analytics, social media insights, CRM data) to see where their audience is currently engaging. Looking at metrics like bounce rate, dwell time, conversations started, and conversion rates can point to where the most meaningful interactions occur.

2. Audience Research: Brands also invest in understanding their target audience’s social media habits. Are they more active on Instagram or YouTube? What blogs, podcasts, or influencers do they follow? Audience research helps identify potential high ROI channels.

3. Testing and Optimization: Not all channels perform the same way for all brands, so testing is essential. Here, companies may leverage influencer marketing platforms to find suitable influencers, launch campaigns across multiple channels and collect performance data. This allows teams to tweak their approach to optimize ROI.

4. Competitive Analysis: Observing competitor behaviors can reveal popular channels in the industry. Are competitors investing heavily in Snapchat influencers or blogger outreach? Their tactics may hint at the potential of certain channels.

Platforms such as Flinque, for instance, provide advanced filtering, analytics, and tracking tools to help marketers make data-driven decisions during the discovery phase. However, every platform has its unique strengths. For instance, some excel in YouTube creator discovery, others in Instagram analytics. The best-fit solution depends on brand-specific requirements, including the target audience, industry, campaign objectives, and budget.

Remember, identifying high ROI channels is a process of constant learning, evolving, and adapting to the constantly changing landscape of social media and influencer marketing.