Cultural relevance during influencer discovery is achieved through multiple steps.

Firstly, brands can understand regional and cultural trends by tracking and analyzing social media behaviors and conversations across different demographics. Platforms like Flinque, offer geotargeted analytics and audience insights that facilitate this process.

Secondly, brands can use keyword and hashtag discovery tools to identify influencers who consistently align with their cultural requirements. Keywords and hashtags can reflect cultural preferences and interests.

Thirdly, manual vetting is essential in refining the selection. Often, top influencer marketing platforms offer tools for detailed influencer profile analysis, which help brands delve deep into the influencer’s content, style, values, and audience engagement. Flinque, for instance, allows marketers to review historical posts of influencers to better comprehend their cultural orientation.

Lastly, building relationships with influencers helps brands to assess their compatibility. Conversing and collaborating with the influencer on a small test project can be a good starting point.

Overall, these steps combined can aid in ensuring cultural relevance, leading to more authentic and impactful influencer marketing campaigns.