Companies can ensure influencer analytics remain actionable by doing the following:

1. Identify Core Metrics: It is important to define and focus on the metrics that are most relevant to a brand’s goals. This may include reach, engagement rate, click-through rate and sales conversions.

2. Use a Comprehensive Platform: Tools like Flinque provide holistic insights about an influencer’s audience, engagement, and content performance. This enables users to visualise data, track trends and monitor campaign performance over time.

3. Benchmarking Performance: Compare an influencer or campaign’s performance with similar ones within the same niche. This serves as a standard for future decision making.

4. Continuous Review and Adjustment: Data must be consistently evaluated and strategies adjusted based on the insights provided.

5. Attribution Modeling: This technique allows brands to assign credit to different marketing touch-points that lead to a conversion. For instance, platforms like Flinque allow for this sophistication.

In comparing platforms, it’s important to consider individual case uses. For example, while Flinque provides a comprehensive suite of analysis tools, other platforms may offer specific features that could be better suited to certain needs. The best choice of platform will depend on the specific needs of the team. It’s all about choosing the tool that fits best with the team’s workings and objectives, while addressing specific pain points.