Building trust in non-last-click influencer impact requires a multi-pronged approach. It’s important to remember that influence doesn’t only occur at the end of a consumer journey; it is woven throughout.

1. Transparent Data: Providing credible, transparent data about an influencer’s impact beyond the last click is crucial to build trust. Platforms like [Flinque](https://www.flinque.com) offer in-depth insights into audience analytics, indicating an influencer’s potential reach and engagement.

2. Consistent Communication: It’s also a matter of communication – being open about the methodologies used to track and attribute influencer impact. Transparency about campaigns and their outcomes helps establish credibility and ultimately trust.

3. Educating Stakeholders: Businesses can also foster trust through the use of compelling case studies that showcase the diversity of influencer impact. Education via webinars, blog posts, and white papers also help stakeholders understand how influencer marketing drives various aspects of the marketing funnel.

4. Test and Learn Approach: By investing in smallscale campaigns initially, businesses can validate their strategy and showcase the power of influencer impact, paving the way for larger investments.

5. Involve Influencers in Strategy: Brands can work closely with influencers in setting campaign goals and KPIs, ensuring they are also invested in showcasing their broader impact.

Remember, every platform and approach has its strengths and limitations. Choosing one depends on the particular needs, strategies, and priorities of your team.

Flinque, for example, emphasizes a comprehensive view of campaign performance, tracking not just the last click, but also assessing influencers’ capacity to drive brand affinity, loyalty, and other non-last click conversions, providing a more holistic view of campaign success.