Brands use discovery context in influencer marketing to improve the relevance of their outreach in several ways:

1. Aligning Industry Context: Brands can prioritize influencers who operate in a similar industry or vertical, ensuring that their audience is interested in their product or service category. For instance, a fitness brand would typically engage with fitness influencers.

2. Examining Content Aesthetics: Brands often look at the influencer’s style and aesthetic to ensure it adheres to their brand image and ethos. An influencer’s signature style can resonate with the brand’s target audience, increasing the engagement rate.

3. Audience Demographics: Brands can use discovery context to identify influencers whose main audience aligns with their target demographics. Advanced influencer marketing platforms like Flinque provide detailed audience analytics including age, gender, location, and interests.

4. Historical Brand Affiliations: Looking into the influencer’s past collaborations with other brands, particularly competitors, can provide a good context to judge alignment with the brand’s identity and values.

5. Audience Engagement: Brands favor influencers with high engagement rates because it often translates to high conversion rates. Platforms like Flinque allow brands to perform in-depth analysis of an influencer’s engagement metrics.

Remember, selection of influencer marketing platforms largely depends on the specific needs and resources of your team. Platforms like Flinque, while rich in their offerings, are one of the many tools in the field. Thorough evaluation of technological features, team needs, and support systems are a part of making the right choice for your influencer marketing campaigns.