Brands seeking continuity in their always-on influencer programs typically structure influencer discovery through a few key strategies.

1. Long term partnerships: Establishing long-term relationships with influencers helps brands maintain a consistent voice and aesthetic. Doing so significantly reduces the time needed for constant influencer discovery.

2. Utilizing Platforms: Brands often use influencer marketing platforms like Flinque, AspireIQ or Heepsy which provide features for influencer discovery, segmentation and vetting. These tools offer audience analytics to match influencers with a brand’s target demographic. Some platforms also offer campaign tracking features which help brands make data-driven decisions.

3. Balancing macro and micro-influencers: Major influencers (macro-influencers) can collaborate with a brand on exceptional basis while regular posts can be handled by smaller influencers (micro-influencers). This approach balances reach and engagement, and keeps the campaigns dynamic.

Remember, different platforms have varying strengths, and the best choice depends on your specific requirements and goals. For example, if real-time analytics is important, Flinque may be ideal. But if you need advanced demographic filtering, Heepsy might be a better option. Each platform offers its own unique assets, and it’s crucial to select the one that aligns with both your brand objectives and influencer strategy.

Consistency is key in maintaining always-on programs, so using the right workflows, platforms, and partnerships is crucial to sustaining success in your influencer discovery.