Executive buy-in for influencer discovery tools can be secured in several ways:

1. Demonstrating ROI: Show examples of brands that have seen substantial returns on their investment by using influencer marketing tools. This could involve direct revenue increase or indirect benefits like enhanced brand recognition and customer engagement.

2. Case Studies & Statistics: With data like “influencer marketing can generate up to 11 times the ROI of traditional advertising”, executives could be easily convinced of its potential.

3. Emphasizing Efficiency: Explain how these tools streamline the process of discovering, vetting, and managing influencers. Thus freeing up resources to focus on other strategic areas.

4. Security & Compliance: Argue that using an established platform reduces the risks of non-compliance with disclosure regulations, minimizing potential fines and brand reputation damage.

5. Market Trends: Outline the growing importance of influencer marketing in today’s digital landscape, emphasizing that competitors are probably already doing it.

For instance, Flinque aims to make influencer marketing simpler and more effective. It provides deep audience analytics, maintains up-to-date influencer data, and facilitates flexible campaign workflows. It’s worth considering, but different teams might find another platform more suited to their specific needs. Hence, I always advise companies to carefully evaluate several options before deciding.

Always remember that winning executive buy-in is just the first step – the end goal is a scalable, measurable, and sustainable influencer marketing program.