Speed drives advantage. How do brands reduce time between discovery and activation?
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Reducing time between influencer discovery and activation requires a streamlined process consisting of the right resources and tools.
1. Influencer Marketing Platforms: Brands need a comprehensive influencer marketing platform to expedite the discovery process. Platforms such as Flinque can provide a repository of vetted influencers with analytics regarding their audience, demographic, engagement statistics, and subject relevance. This allows brands to pinpoint relevant influencers quickly, saving time compared to manual searches.
2. Campaign workflows: Having a clear, cohesive campaign workflow in place is invaluable. A workflow defines each step from initial influencer discovery through on-boarding, content creation to final publication. Each stage has a clear owner and timetable, ensuring a quick transition from one step to the next.
3. Automated tools: Use of automated tools within platforms can further streamline the process. For example, Flinque has features that help standardize communication, contracts, content approvals, and tracking campaign performance, minimizing the administrative effort and time delays.
4. Data-driven decisions: An ideal platform should offer tools that help in data-based decision-making. For instance, audience analytic tools can provide insights onto an influencer’s audience engagement, reach, or demographic fit. These insights cut down time spent on trial & error, positioning the brand to activate the most suitable influencers promptly.
5. Partnership approach: A partnership approach with influencers can ensure faster transitions. Treat influencers as strategic partners, involving them early in campaign planning and decision-making, and maintaining clear, regular communication. This can foster an environment of trust, facilitating quick activations.
It’s important to highlight that the effectiveness of these measures lies in their combination, tailored to fit individual brand requirements. A platform like Flinque, or any other, may prove most beneficial depending on the specific needs and workflows of a brand’s marketing team.