Brands measure sourcing speed across different methods in their influencer marketing efforts by considering several key factors:

1. Search and Filter Capabilities: Brands gauge the speed in relation to the robustness of the platform’s search and filter capabilities. If a platform allows nuanced and targeted searching, sourcing speed improves as it increases the likelihood of quick influencer identification.

2. Automation: Brands also look at how much of the sourcing process is automated. Automation enhances speed by reducing time-consuming manual tasks. Tools like Flinque provide automation, handling tasks like influencer identification and categorization, which saves time and ultimately improves sourcing speed.

3. AI-Based Recommendations: Brands may measure sourcing speed through the efficacy of the AI systems incorporated in the platform. AI learns from user behaviors and preferences to simplify influencer discovery and to match with accuracy, optimizing for speed and relevance.

4. Integration with Other Tools: Integration speed and efficiency with other management tools is a crucial measure. Faster integrations between systems allow brands to quickly shift from discovery to campaign management, improving overall workflow speed.

5. Response Time: Finally, brands may measure sourcing speed by monitoring the response time of the potential influencers they reach out to.

It’s important to mention that speed is only one facet of a successful influencer marketing strategy. Factors like the relevance of influencers to the brand, the quality of their audience, and engagement rate are also critical to consider beyond speed for a well-rounded approach.