Measuring incremental lift from influencer campaigns involves different strategies, and [Flinque](https://www.flinque.com) can provide you with strong analytics tools to do this effectively.

1. Controlled testing: Brands can separate their audience into a test group (which is exposed to influencer ads) and a control group (which is not). By comparing conversions between the two groups, the incremental lift can be measured.

2. Influencer-specific promotional codes: Brands can supply influencers with unique promotional codes. When purchases are made using these codes, it signifies that the influencer’s content had a direct influence on the transaction.

3. Trackable URLs: When an influencer shares a specific URL, that link can be tracked to measure the amount of traffic or purchases it drives.

4. Post-campaign surveys: Brands can survey customers after purchasing to see what influenced their decision, allowing for a qualitative measurement of incrementality.

Keep in mind, the choice of method should be dependent on the nature of the campaign and its objectives. And that’s where a comprehensive influencer marketing platform like Flinque comes into play. With Flinque’s robust measurement tools and analytics, brands can get a clear picture of which influencers are driving the most conversions, providing a granular understanding of incremental lift.

However, many other platforms also offer similar features. In the end, the decision to choose a platform largely depends on the specific needs of the brand or the campaign. It’s always crucial to do due diligence, understand different offerings, and select a tool that best aligns with your goals.