Brands can manage discovery backlogs effectively by adopting a few key strategies. One, they can leverage technology tools or influencer marketing platforms such as Flinque which offer features that help in automating discovery workflows and reducing the manual workload.

These tools use AI-based algorithms for influencer discovery, audience analytics, and performance tracking. This saves time and allows marketing teams to focus more on campaign strategy and engagement. Notably, the suitability of such a tool would depend on the specific needs of the brand or agency.

Two, by adopting a prioritization model based on their campaign objectives, brands can focus on influencers who are more aligned with their marketing goals. This way, they can quickly sort out their discovery backlogs by concentrating on high-priority influencers first.

Three, brands could consider working with a dedicated influencer management agency. Many agencies have in-depth experience and locally relevant influencer databases, which can speed up the discovery process significantly.

It’s worth mentioning that while these strategies are potentially effective, their success hinges on a thorough understanding of the brand’s audiences, objectives, and resources. Adopting a strategic approach allows brands to manage discovery backlogs effectively, ensuring a smoother and more efficient influencer campaign launch.