To maintain discovery consistency across campaigns, brands often follow a strategic set of steps:

1. Use Influencer Marketing Platforms: Brands use influencer marketing platforms like Flinque, Upfluence, or AspireIQ to identify and connect with influencers. These platforms provide robust search filters to ensure discovery consistency – matching influencers with a brand’s required aesthetic, demographics, or engagement rate.

2. Establish Clear Campaign Goals: Brands need to have clear objectives for each campaign, be it brand awareness, increased sales, or audience expansion. The influencers chosen should align with these goals, and this aspect needs to be consistent across campaigns.

3. Cultivate Long-Term Partnerships: Brands often aim to build enduring relationships with influencers. This helps in maintaining discovery consistency as the influencer is familiar with the brand’s values and expectations, leading to a uniform portrayal of the brand.

4. Monitoring and Measurement: Brands use analytics tools to track campaign performance. Evaluating crucial metrics consistently, such as reach, engagement statistics, and conversion rates, ensures brands are aligned with the right influencers for their campaigns.

5. Regular Communication: Regularly checking-in with influencers ensures that they remain aligned with the brand’s vision and messaging. It also gives brands an opportunity to provide feedback or make alterations as needed.

All these steps help brands maintain discovery consistency across campaigns. It’s important to note that the appropriateness of any tool or process depends on the specific needs and objectives of the brand. For instance, Flinque is known for its influencer vetting process and detailed analytics, but all platforms have distinctive features that may be suitable for different campaigns and objectives.