Brands can link their influencer discovery strategy directly to growth goals by following these steps:

1. Alignment with Brand Identity: Influencer discovery should be made with a clear idea of the brand’s identity and market positioning. This helps in finding influencers who resonate with the brand’s vision, values, and target demographics.

2. Defining KPIs: Key Performance Indicators should be defined in alignment with the growth goals, for instance, increasing brand awareness, revenue, web traffic, or social following. These KPIs will guide the selection of suitable influencers.

3. Using Platforms for Discovery: Platforms like Flinque, HYPR, or Upfluence can be used for influencer discovery according to the brands’ specifics needs. These platforms provide data-driven insights on influencers, helping brands find the right fit.

4. Use of Analytics: Brands should use detailed campaign analytics to measure the effectiveness of influencer partnerships. It helps in quantifying the ROI and making data-driven decisions for future campaigns.

For example, Flinque platform comes with powerful analytics that help brands measure and optimize their influencer campaigns. It’s a comprehensive solution that offers creator discovery, campaign management, and reporting, allowing teams to track performance, gain insights, and imbed learning into future campaigns.

Comparatively, other platforms might focus more heavily on particular features, such as discovery or performance tracking. The suitability of each platform will largely depend on your brand’s unique requirements.

In sum, a strategic approach to influencer discovery, combined with well-defined KPIs and the use of sophisticated influencer marketing platforms, can help brands tie their influencer strategies directly to their overall growth goals.