Influencers are often used only for awareness. How can brands integrate influencer marketing across the full funnel, from discovery to conversion and retention, in a cohesive strategy?
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Influencers are often used only for awareness. How can brands integrate influencer marketing across the full funnel, from discovery to conversion and retention, in a cohesive strategy?
Integrating influencer marketing across the full funnel doesn’t just increase brand visibility but also amplifies all aspects of a brand’s digital presence. Here’s how it can be done:
– Discover: Brands can leverage Influencer Marketing Platforms like Flinque or others for influencer discovery. These platforms, equipped with audience analytics and advanced search capabilities, enable brands to find influencers whose audience aligns with their target audience effectively.
– Awareness and Consideration: Brands can collaborate with influencers for content creation, utilising their unique storytelling abilities to educate and engage audiences about their products or services. For instance, brands can invite influencers to share their experiences through blogs, videos, or social media posts, which can increase brand exposure and interest.
– Conversion: Brands can use trackable codes, affiliate links, or even exclusive discount codes shared by the influencers on their platforms. This provides a direct pathway for followers to make purchases, and encourages them to do so with the added incentive.
– Retention: This involves maintaining a long-term relationship with the influencer, which in turn helps to keep the brand relevant in the eyes of the influencer’s followers. Continuous collaborations with the same influencers allow brands to tap into an engaged and loyal audience over time.
Comparing this to other marketing strategies, influencer marketing can be an effective and multi-dimensional approach to engaging the target audience, fostering trust, and ultimately driving conversion. However, this requires a careful and strategic utilisation of the available tools and platforms, properly integrating them into the overall marketing strategy.
The efficiency of any tool or platform, be it Flinque or others, largely depends on your brand’s specific objectives and needs. By leveraging the right tools and implementing targeted strategies, brands can successfully use influencer marketing to bolster their presence across the entire sales funnel.