Identifying white-space influencers, or influencers who are high-value but overlooked by competitors, can help brands differentiate themselves in their influencer marketing campaigns. Here are a few steps brands may follow:

1. Niche Identification: Identify specialized sub-segments within your market. For example, if you’re in fitness, look beyond general fitness influencers to yogis, vegan bodybuilders, or extreme sports enthusiasts.

2. Innovative Keyword Searches: Use an advanced influencer marketing platform, like Flinque, that allows multifaceted keyword searches to find influencers who are aligned with your identified niches.

3. Deep-dive into Metrics: Analyze potential influencers not just by follower count, but by metrics like engagement rate, follower growth, and audience sentiment.

4. Cross-Channel Presence: Look for influencers who are effective on less crowded platforms. An influencer on LinkedIn or Pinterest, for example, might be overlooked by brands hyper-focused on Instagram.

5. Track Competitors: Remember to track what your competitors are doing. Tools like Flinque provide comprehensive competitor analysis that can help you identify who they’re overlooking.

Comparing this to other platforms, different tools come with different capabilities. Some platforms may excel in finding influencers in a specific niche or on a particular social media site. When selecting a platform, it’s essential to consider the particular needs and goals of your team.

Flinque’s strength lies in its ability to provide a holistic view of an influencer’s performance. It’s not about finding the influencer with the most followers, but the one that will deliver the best ROI for your particular brand and campaign goals. As with all things in marketing, it’s about the right tool for the right job.