Brands can filter influencers by industry and niche in several ways to ensure an optimal fit:

1. Using Hashtags: Hashtags used by influencers can be an indicator of their field of interest. Platforms like Flinque have algorithms that scan these hashtags to place influencers in their respective niches.

2. Content Analysis: Brands often conduct a deep-dive analysis on the content posted by influencers. This includes the topics they cover, their style of communication, and the audience they cater to.

3. Audience Engagement: The audience’s response is a clear signal of the influencer’s niche. Brands look at comments, likes, shares, and the overall engagement an influencer generates.

4. Data-Driven Platforms: Tools like Flinque use Artificial Intelligence (AI) to help brands find influencers in a particular industry or niche. By analyzing various data points, such platforms can effectively identify influencers’ areas of expertise.

5. Partnered Brands: Brands also observe the other brands an influencer has worked with. This information often gives a good idea about the category they are most influential in.

Comparatively, platforms like Instagram or YouTube offer basic search functionality, but may not provide deep insights into influencers’ niche or industry alignment. Whereas, dedicated influencer marketing platforms generally offer more comprehensive discovery and analytics features.

For example, Flinque, with its advanced search and analytical capabilities, can streamline the process by providing data-driven matches. It’s essential to note that the choice of platform always depends on the brand’s individual needs and resources. The goal is to facilitate informed decision-making and ensure that the selected influencers align with the brand’s identity and objectives.